Mobile CRM development for real estate agents

Purpose Real estate agents are professionals who need up-to-date and accurate information about their clients in order to maintain profitable long-lasting relationships with each of them. A satisfied customer can be very valuable the long term. This research focuses on solving problem lack a mobile Customer Relationship Management (CRM) adapted needs professionals. The importance this is related optimizing work resources highly abundant industry. Design/methodology/approach It was developed CRM for devices capable managing customers business partners user, which provides set features well defined by These were collected through 15 face-to-face interviews validated six video conference industry specialists. For development evaluation artefact followed DSR methodology, corresponding interview an iteration model. Findings From resulted selection functionalities considered essential real agent's work. successfully implemented application that appreciate its simplicity they feel adds value daily lives. Using service, productivity performance might improved. Originality/value verified solution desired terms portfolio management, enhancing evolution monitoring professional's performance.